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La fragmentation du marché mobile: les ennuis commencent-ils? |
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Rémy Poulachon, CTO et Responsable R&D de P&T Consulting*, dresse un état des lieux du marché de la mobilité ces dernières années. Il soulève les problèmes actuels que pose la fragmentation de ce marché, reconnu aujourd'hui comme l'un des plus vivants malgré la crise. Le marché de la Mobilité est, dans notre contexte économique actuel, le marché le plus vivant et le moins avare en terme d'annonces et de nouveautés. En effet, il n'y a pas un jour où un constructeur, un éditeur, ne communique sur une nouvelle application, un nouveau terminal, une nouvelle technologie. Cette effervescence autour de ces solutions est bénéfique pour les constructeurs et l'éco-système qui les entoure, ainsi que pour les utilisateurs qui bénéficient ainsi des nouvelles avancées technologiques. Le marché de la Mobilité « grand public » est en passe à lui seul d'accélérer l'adoption des nouvelles technologies et de les intégrer dans la vie quotidienne des usagers. Qui aurait cru il y a quelques années à l'essor de la photographie sur Mobile ? Qui aurait pu imaginer que l'intégration d'un APN, même de piètre qualité, dans un téléphone pourrait créer de nouveaux usages (géo
tagging, réseau social etc..), de nouvelles expériences utilisateurs comme la réalité augmentée qui n'en est encore qu'à ses débuts ? |
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2009: the year of mobility? |
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During this festive period with its good resolutions, it is always interesting to contrast partners' / customers' opinions as to what the forthcoming year holds in store. Will 2009 be the year of mobility? I started the mobility activity in my company in 1999-2000, so you can imagine that I have heard those words more times than I care to remember! They often come on the heels of some hot new technology or an "awesome" startup with a unique business model. Let's take a look back at some key dates. 1999-2000: people usually say that these years represent Year Zero in professional and personal mobility. Why? Simply because this was when the mobile Internet was truly launched with different mobile WAP services. Users were promised that they could surf different sites and order their products anytime, anyplace and anywhere. We saw the foundations for a more reliable network (GSM and its counterpart GSM DATA), unleashing a whole new way of communicating with our phones other than by voice. Major corporations and big bosses (such as Jean Marie Messier) fell for the new El Dorado of convergence (movies, television, music and Internet on cell phones!). |
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Heading towards a new relationship with everyday information |
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As the saying goes, too much information kills information. Yet here we are at the turn of the 21st century, in a society where information is everywhere and multiplying, broadcast and made available in all shapes and sizes. Don't be surprised if you see someone "messing" around with his phone in front of a movie poster: he's downloading information about the movie (trailer, nearest movie theaters, times…) thanks to a "QR Code". Not only is information coming to us, but the trend is also towards on-demand information, meaning that if we see something that we want, we can have it on the device of our choice and in the most appropriate format.
Who at one time or another, whether at work or in their private life, has been glad to have had access to some piece of information at a given moment in time? Thanks to today's technological, hardware and software innovations, people can look up information at the right time, in the right format and on the right media. For example, development of the XML language has standardized data formats and ironed out the hardware and software differences between various mobile platforms (handhelds), so that information is available whatever device is used.
Users have been quick to pounce on these innovations and have consequently brought them into widespread use. What this trend reveals more than anything else is that the race is on towards an "information-enabled" society, actively helped along by the most recent technologies. |
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